Canada Ranks #1 According to 2021 Best Countries Report

Dated: April 21 2021

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In a ranking and analysis project by U.S. News & World Report; BAV Group, a global marketing communications company VMLY&R; and the Wharton School of the University of Pennsylvania, Canada has taken the #1 ranking for the first time. 

This year's report added two new categories: social purpose and agility. Alongside those two categories, countries are ranked by cultural, economic, political, and technological aspects. This list of categories determines how the 78 countries evaluated are ranked in the Best Countries Report. 

Highlights from this year's report include:

  • The #1 overall country on the list is Canada - for the very first time! Canada is followed by Japan, Germany, Switzerland, Australia, and the United States, respectively. 
  • For quality of life and social purpose, Canada is also #1. The report notes that Canada is recognized for having a solid job market and an ongoing commitment to human rights and social justice. 

  • 80% of the world's citizens support addressing racial and gender inequality. Plus, 76% believe that a country is better when it is more diverse. In this year's report, Canada is viewed as one of the most committed countries to social justice.

  • A majority of the respondents agreed that countries led by women are better managed.

  • 75% of respondents considered conspiracy theories a threat to society, while 39% believed that governments made up the pandemic to control citizens. 

The 2021 Best Countries rankings are gathered from a survey of more than 17,000 business leaders, middle-class or higher college-educated individuals, and general citizens from each of the countries. The report also includes 25 sub rankings and "Best For" lists, the Origin Index, and articles about significant events in several countries and their impact on their country’s image. 

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